Monday, 9 January 2012

DRAFT POSTER AND DRAFT LOGO

Me and Hannah have both created various poster designs from our research now and will discuss these tomorrow when we meet to do more editing. We will try and come to a decision of what to include and what features we like and what we don't like on others and come up with one draft design which we can them work from.





WHAT THE POSTERS ARE SHOWING:
1. This is our final draft poster. We have incorporated the train element by having a sign that is hanging off our title. This also really emphasises the comedic effect and reflects on their relationship which ends quite broken. The characters are positioned back to back as it encourages the audience to explore their vast differences. Her body language will be slightly more turned towards him and his eyes only shifting towards hers indicating the relationship between the two. Hopefully by still leaving some of the background the poster is on we will still give the impression of a poster within a poster.
7. This was the version before our final version but we had to adjust it because after asking a few people they highlighted to us that with the sign at the top of the poster it meant that there was too much blank space and if we made it any smaller it would look too random.
2. This was one of the versions that we did not talk about in the video but the idea is basically having the characters on the opposite sides of the poster with the background being them on a platform and then using one of the signs where the station name would normally go to put our film title in. 
3.This idea involved using one of the establishing shots in the beginning of our film to be the background for our characters, this means we would have the train station in the background and we could use the sky as a clean space to put our text on. 
5.This idea was just a quite sketch to demonstrate our thoughts about incorporating some train rails into our poster.
6. This demonstrates one of ideas we had about using a similar picture of the two characters from the film so basically them two on the train.


Draft Poster design in Photoshop:


WE DECIDED THAT THIS POSTER DESIGN WAS NOT RIGHT FOR OUT FILM AS IT LOOKED A BIT BORING AND DIDN'T REPRESENT THE CHARACTERS RELATIONSHIPS CORRECTLY. 


Here is the draft poster I created with the images we had taken on the train station. This poster apparently did not work well though as it seemed slightly unclear that it was a train station. It also apparently represented the characters relationship differently to what we see in the film. The image of them standing back to back shows a more 'romantic' side of their relationship which we didn't want as it would target the wrong audience to our film thinking it was a romantic film when we actually have it as comedy with some friendship and relationship themes in there as well. We decided to opt for a different design so that we targeted the right audience and gave off the right message to the audience and viewer of the poster.

Photos for our poster

We took out a digital SLR camera to the train station so that we had good high quality images for our poster as we didn't want to have low quality images which didn't look good on the A3 poster. We needed high quality images as the size of the poster is A3 which is very large. Here are 8 images which were our favourites and ones we wanted to incoporate.



Even though we had favourites, we still had a large choice of images to choose from as we took a large quantity of images on the train station and on the train to ensure we had enough for our poster as we didn't know if we would have another opportunity to take images so we had to make sure we had enough and make the most of our time.




WE DESIGNED A FEW NEW POSTERS WHICH WE HAVE DONE USING A SCREEN GRAB FROM THE FILM AS WELL AS AT THIS POINT WE DONT HAVE THE EXACT IMAGE WE WANT YET. HOWEVER IT DOES RESEMBLE THE IMAGE WE WILL USE FOR OUR FILM POSTER BUT THE CHARACTERS WILL JUST BE LOOKING AT THE CAMERA PERHAPS AND IT WILL BE MORE ALIGNED AND HIGH-RESOLUTION. IN THE THREE VERSIONS OF THE DRAFT POSTER BELOW THE ONLY THING THAT HAS CHANGED IS THE POSITIONING OF THE TITLES AS WE COULD NOT DECIDE WHICH WOULD BE MOST EFFECTIVE. SO WE ASKED A TOTAL OF 14 PEOPLE FROM OUR TARGET AUDIENCE WHICH ON THEY FELT WAS MOST EFFECTIVE. VERSION 1 WAS THE OBVIOUS WINNER SO WE WILL TRY STICK TO THOSE POSITIONING.





VERSION 1


VERSION 2

VERSION 3


5 comments:

  1. The film discussion is really good evidence - well done!!

    ReplyDelete
  2. I have to say - I'm really not sure about this design now that I've had time to look properly. It's difficult to assess without the actors, but my feeling is that it suggests more of a relationship than is actually the case in the film, so it might mislead the audience. I do think that one of your original ideas would work a bit better - eg the 2 on the train, or even 1 of them if you can't get both back (ie - the beginning or end of the story - your audience won't know any better). The size of the figures and title also are wrong for a film poster, and at the moment, it doesn't really convince me as a film poster. I know this is disappointing, but let's talk tomorrow. You still have enough time to re-work this before the 10th of Feb.

    ReplyDelete
    Replies
    1. OK SO WEVE TAKEN YOUR COMMENTS ON BOARD CAN YOU PLEASE TELL US WHICH POSTER YOU LIKE THE BEST OUT OF THE THREE NEW ONES... ITS ONLY REALLY THE TITLE POSITIONING THATS CHANGED. IS IT 10/10 POTENTIAL?

      Delete
  3. Well done - I think this is more successful. I think the positioning of the title is best on the top one, but you could get some feedback from facebook etc (your target audience)? And yes, potentially top marks, but you need to add a tagline still and make sure the font sizes are appropriate (sometimes this isn't clear until you print - so try an A3 black and white version).

    ReplyDelete
  4. Have you posted the text for the review? I haven't seen it on the blog yet.

    ReplyDelete