I chose these posters to do my research on as they are both films that have a similar target audience to our film so I can see what kind of features are used to reflect out audience and communicate to them through the posters.
After research and looking into more posters that exist in the film industry, I decided to make some more poster designs to improve the first designs and these didn't include enough detail about our film. The first one is a design I made on the computer on an image manipulation program to see what the design would look like on the screen and with real images. The reason I wanted it to see it on the screen is also because when we advertise our poster for our film, it will probably be on the internet to attract attention so I wanted to see a mock-up on the computer for this reason.
The poster includes a quote from the review that the film would be given so the audience can be given some insight onto how good it is and therefore, attract them to watch it. It also has a use of a train track image to show the film has something to do with trains or train tracks but doesn't give too much away about our film as we don't want to give away lots and want to keep the audience interested in to the film's narrative. I also put the Crossing Paths text on the shadowed part of the train track so that they would show up against the background and not blend in too much. The white color in comparison to to the black also shows the difference and shows the difference between the title and other information.
My 2nd design is on paper as we haven't obtained the images of the characters we need yet so I have had to draw it in order to produce it. This image shows out two characters at either side of the poster. It also has anchorage with the actors name above their characters picture to show the audience who plays which character in this film. Then in between the 2 characters is a train track - this would probably be a photo rather than a cartoon as the cartoon may detract from the image as a whole as well as not fitting in with the poster as the rest is all photos and most posters are all cartoon OR all photos but don't generally mix. The 'Crossing' and 'Paths' would run parallel against the vertical line of the train track and at different sides so it isn't in a center alignment like most posters and plays around with the space more.
Some things I did not include that would need to be added in the future would be review quotes shown, funding and the list of directors/producers etc, at the bottom. One thing to remember though when we show funding is that we shouldn't include 2 big companies that would compete against each other like BBC and Film4 as this wouldn't happen because they wouldn't work together.
These are really good! I really like the photoshop draft - this is really effective, simple and dynamic. Well done!
ReplyDeleteGood poster analysis too! Your work is looking better and better! I'm really looking forward to seeing the latest edit.
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